Year of the Dragon
2024 ways to skin a dragon
Aristocrat Gaming have a whole bunch of Dragon games
or dragon themed games, or games featuring dragons. Here’s a list off the top of my head.
Dragon link Autumn Moon, Dragon link Happy and Prosperous, Dragon Link Golden Century, Dragon Link Panda Magic, Dragon Link Golden Gong, 5 Dragons, 5 Dragon Gold, 5 Dragons Deluxe, 5 Dragons Ultra, Tian Ci Jin Long, Tian Ci Jin Lu, Jin Cai Hao Yun, Big Fu Cash Dragons, Fu Dai Lian Lian Dragon
Dragon link Autumn Moon, Dragon link Happy and Prosperous, Dragon Link Golden Century, Dragon Link Panda Magic, Dragon Link Golden Gong, 5 Dragons, 5 Dragon Gold, 5 Dragons Deluxe, 5 Dragons Ultra, Tian Ci Jin Long, Tian Ci Jin Lu, Jin Cai Hao Yun, Big Fu Cash Dragons, Fu Dai Lian Lian Dragon
Dragon link Autumn Moon, Dragon link Happy and Prosperous, Dragon Link Golden Century, Dragon Link Panda Magic, Dragon Link Golden Gong, 5 Dragons, 5 Dragon Gold, 5 Dragons Deluxe, 5 Dragons Ultra, Tian Ci Jin Long, Tian Ci Jin Lu, Jin Cai Hao Yun, Big Fu Cash Dragons, Fu Dai Lian Lian Dragon Dragon link Autumn Moon, Dragon link Happy and Prosperous, Dragon Link Golden Century, Dragon Link Panda Magic, Dragon Link Golden Gong, 5 Dragons, 5 Dragon Gold, 5 Dragons Deluxe, 5 Dragons Ultra, Tian Ci Jin Long, Tian Ci Jin Lu, Jin Cai Hao Yun, Big Fu Cash Dragons, Fu Dai Lian Lian Dragon
It’s the year of the Dragon, a year brimming of opportunities. Largely because people in Asia REALLY like dragons.
Aristocrat Gaming is set on looking for partnerships with properties in Asia for cool ways for folks enjoy AG’s games.
And the way to start is through proposing a whole bunch of dragon themed experiences.
A whole slew of decks brimming with ideas (with an eye-watering amount of key visuals to match) were made for proposals all over markets in Macau, Philippines, and Singapore.
Aristocrat Gaming representatives got really busy, flying around, meeting big shots from the properties all around the world.
All of that culminated with us landing a first and only of it’s kind experience with…
Studio City’s Dragon Kingdom
Hidden away in Studio City Macau’s gaming floor was what used to be a room for membership signups.
The room’s all boarded up and pretty much served as a makeshift storeroom.
Our task is to turn that Dead zone into a Dragon zone.
There was a deadline tick-tick-ticking as the property wanted the room to launch during the Golden Week in early October, giving us less than 9 months to conceptualise, present, build and promote the room.
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Resources were limited as the brief dropped the Chinese New Year break. While everyone in China, Macau and HK were enjoying their reunion dinners, I got round to figuring out the room’s concept in 3D.
Since 2024 is the year of the wood dragon, we went with a nature-inspired look.
We invite visitors to step into our life-sized paper craft landscape filled with homages to Chinese craft.
The headliner of the space is of course a giant gold dragon that watches over the space and offers visitors a pearl to rub for luck.
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The clients dig it, their clients love it, and with that the concept was sealed.
A new hoarding with a “coming soon” message replaced the old one. Teaser trailers were blasted on screens all over the property.
Studio City proudly heralds the upcoming Dragon Kingdom to a curious crowd.
Amidst a typhoon, we’ve shot a BTS teaser video and an Operator Spotlight video
Dragon’s golden week
The Dragon Kingdom launched with great fanfare.
(Heard that they had suckling pig, consulted with a fengshui master on the right time to eat said pig and everything).
Cooked up a KV to brand various stuff for the room such as themed snacks such as dragon’s beard candy and bubble tea (with pearls of course). A mid-autumn PR kit was also sent out to relevant partners to promote the space.
If I were to summarise
9 months of work in
19 seconds…
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Meanwhile, across the pacific ocean, another Dragon stirs.
Yaamava Dragon Takeover
Yaamava, all the way in sunny California, is all in on celebrating the Year of the Dragon.
For their Chinese New Year festivities, we had a dragon weaving through multiple digital screens in the space, blessing players in showers of gold coins.
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Interestingly enough, even-though we’re deep into the year of the snake, the Dragon-ing doesn’t stop.
There’s still some projects in development. But I guess year of the horse featuring the dragon could work somehow, 龙马精神 and everything.
