Makcik cooks by feeling, and that feeling is love.

It’s Ramadan, time for bonding, introspection, and lots and lots of homemade food. HPB would like to remind the community to consume less sugar.
Reduced sugar options are perceived as less enjoyable, and doing so might ruin a well anticipated meal or a recipe from an experienced chef. Hence we have the best cooks in the world, our makciks, to remind the community that sometimes, using less of something actually shows more love for the people you are cooking for.

Meals made with love

Prior to this, how-to-cook healthier recipes from HPB were done by nameless faceless mysterious chefs. Which is fine and all, we get it, loading fees can really rack up. However we really wanted to helm Makcik as the heart of the campaign. After all can you even say no to or ignore the makcik who calls you sayang and means it.

And it works! Makcik was so well-received by the community that she stars in HPB's Ramadan campaigns for the next two years cooking up soulful and healthy receipes.