All Things Disney & More
I worked for the mouse for about 2 years or so…
What is it like you ask? Well, let me elucidate here.
I’ve been responsible for the SEA regional markets (SG | MY | TH | VN | PH) for both
Disney Studios (the ones that makes blockbuster films) and Disney+ (the one where your child puts Frozen on for the 1001th time) which comprises of 6.5 brands ( Disney | Pixar | Marvel | Star Wars | National Geographic | Star & Hotstar)
Here’s some work I did whilst retaining some level of sanity.
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D+ Malaysia
D+ Malaysia launch
After Singapore’s successful launch, the D+ team has been getting the heat from our neighbours to “hurry up and launch here already larh!”.
With our usual SEA-ian flare, we replied with, “ya okay we’re on the way”.
We then got up from our respective beds, brushed our teeth and got round prepping the launch a couple of months later.
+Chapalang
We planned for about 3 weeks of pre-launch content to hype audiences on what they can expect.
Tapping into local lingo, jokes and insights, we made content from introducing our international catalogue to the driest of FAQs sound like they are coming your abang (the bro-est of bros) getting you in on the D+ buzz.
Merdeka Month
Celebrating Malaysia’s Independence Day with all things Malaysian.
We focused on promoting D+ Hotstar’s local catalogue; nudging the overly critical Malaysian audience to give these home-grown shows and movies a chance. After all, they are already there, in your catalogue, for your viewing pleasure, on a long-weekend holiday, during a covid lockdown.
Just to show off a sample of the platter,
here’s some of the content created for just July 2021.
We targeted trending topics & events.
and promoted new series and movies comin’ up on the platform.
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The King’s Man
Poor film got delayed twice, once before we were handled this campaign, the second right after we were done with it and covid struck.
This was the first campaign we did with the Disney regional team as we explored ideas to promote the film with new platforms and ways to gamify the social platforms.
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We taught the audience how to fight like a Kingsman, sharpening their speed and wits.
And gave them avenues to strut their stuff.
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On a side note, I still have not watched Infinity War nor Endgame…
But that has not stopped us for doing a pretty glorious job on another Marvel Property
