All Things Disney & More
I worked for the mouse for about 2 years or so…
What is it like you ask? Well, let me elucidate here.
Disney+ is finally arriving in Singapore and Malaysia. The launch comes a little later than expected, with two major streaming competitors already well-established and widely subscribed. Convincing audiences to add another subscription, especially as the economy recovers from COVID, is no small challenge.
Disney has decades of love and loyalty from fans of all ages in these markets. Our opportunity is to celebrate that connection and show audiences that we love them just as much as they love us. At the same time, we need to highlight that Disney+ is more than a rehash of films once seen on the silver screen. It offers award-winning series that dive deeper into beloved characters and worlds, niche behind-the-scenes content for super fans, and an extensive collection of work from local filmmakers.
We want audiences to see the plus behind Disney+.
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D+ Malaysia
D+ Malaysia launch
After Singapore’s successful launch, the D+ team has been getting the heat from our neighbours to “hurry up and launch here already larh!”.
With our usual SEA-ian flare, we replied with, “ya okay we’re on the way”.
We then got up from our respective beds, brushed our teeth and got round prepping the launch a couple of months later.
+Chapalang
We planned for about 3 weeks of pre-launch content to hype audiences on what they can expect.
Tapping into local lingo, jokes and insights, we made content from introducing our international catalogue to the driest of FAQs sound like they are coming your abang (the bro-est of bros) getting you in on the D+ buzz.
Merdeka Month
Celebrating Malaysia’s Independence Day with all things Malaysian.
We focused on promoting D+ Hotstar’s local catalogue; nudging the overly critical Malaysian audience to give these home-grown shows and movies a chance. After all, they are already there, in your catalogue, for your viewing pleasure, on a long-weekend holiday, during a covid lockdown.
Just to show off a sample of the platter,
here’s some of the content created for just July 2021.
We targeted trending topics & events.
and promoted new series and movies comin’ up on the platform.
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The King’s Man
Poor film got delayed twice, once before we were handled this campaign, the second right after we were done with it and covid struck.
This was the first campaign we did with the Disney regional team as we explored ideas to promote the film with new platforms and ways to gamify the social platforms.
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We taught the audience how to fight like a Kingsman, sharpening their speed and wits.
And gave them avenues to strut their stuff.
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On a side note, I still have not watched Infinity War nor Endgame…
But that has not stopped us for doing a pretty glorious job on another Marvel Property
