But how smart are they? How do they work?
Can it save my daughter’s pet turtle from a devastating fate?

Audi Lifeproof tech is a social campaign that seeks to educate prospects and existing audiences about Audi’s smart technology.
We save them from reading and watching boring technical content from germans in lab-coats and turned those into edutainment for local audiences.

We’ve shot four films, four witty scenarios,
and four solutions where Audi’s smart technology comes in to save the day.

To drive traffic to these films, we’ve planned and shot content as teasers and engagement pieces for each film for our social pages.

A sample of other engagement pieces made for the films across Audi’s social media platforms.

Sustenance

All focusing on the key message of: no matter what life throws at you, Audi got you covered,
we planned for 4 months of content.