Audi Lifeproof Tech
Audi has some pretty smart cars
But how smart are they? How do they work?
Can it save my daughter’s pet turtle from a devastating fate?
Audi sometimes carries the same perception people have of Germans: efficient, stylish, but a little dry and hard to understand. And with the content we get from HQ, well… things do get really technical. The challenge was how to take all that high-tech jargon and make it resonate with an audience on social media that wants information quick, clear, and relatable. The trick was connecting the benefits of Audi’s technology to real life in Singapore—rainy days, unpredictable traffic, tricky streets, and all the little “oopsie-daisy” moments that make everyday life wacky.
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We’ve shot four films, four witty scenarios,
and four solutions where Audi’s smart technology comes in to save the day.
To drive traffic to these films, we’ve planned and shot content as teasers and engagement pieces for each film for our social pages.
A sample of other engagement pieces made for the films across Audi’s social media platforms.
Sustenance
All focusing on the key message of: no matter what life throws at you, Audi got you covered,
we planned for 4 months of content.
We’ve cooked up content series such as…
TLDR: A series where we break down lingo and acronyms used by Audi into information that anyone can understand.
We also did collaborations with the SGAG and Mothership SG fellas.
