Where in Time is Loki
Where oh where could the
God of Mischief be?
For the months of May-July 2021, I was made to stare at
Tom Hiddleston’s face for 8 hours a day, 5-6 days a week.
So we’re forcing Loki fans to do the same (if they haven’t already).
With tons of new content in the Disney+ catalogue, the Disney+ insta can get a little overwhelming, with announcements of new series and film launches dropping almost every other day. Even though the Loki series was one of the most anticipated for super fans, it’s been two years since we last saw the character in Avengers Endgame, and audiences are still buzzing from the latest Marvel series, WandaVision.
Being a mischievous (and hopefully less narcissistic) social media creative, we knew we had to take a page from the Lord of Mischief himself and do something only he would do: get everyone looking and talking… only. about. him.
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A smattering of shenanigans
Loki is the only series to have a complete takeover of the Disney+ page. Pinned posts celebrated his glory, and all highlights were changed to his smug little face. We even parodied the monthly “What Should You Watch Next?” content that Disney+ followers were used to, completely hijacking it with content about the themes behind the series—designed to pique curiosity even for those who aren’t Marvel fans.
—
A Nathan Hartono variant was kidnapped, had his memory wiped, and forced to do an unboxing God-of-Mischief style for the official launch of our hunt.
Even designed TVA inspired, 60’s mod-style posters to go with the set because I’m that extra I know.
But… with all that effort & we’ve got nothing :(
Psyche! We swept awards clean off the shelves.
Marketing Excellence Awards 2021
Gold
Gaming
Digital
Content Marketing
Silver
Event Marketing
Bronze
Customer Engagement
Markies 2022
Silver
Most Effective Use - Experimental
Bronze
Most Creative - Digital
Most effective - Social Media
Also managed to snag a wrist watch from the TVA themselves out of the ordeal
Hopefully nobody noticed that I took it out of the lockers.
