Aristocrat Gaming
Play the A
Fans of slot gaming know the big titles: Buffalo, Dragon Link, Lightning Link. But ask who made them, and Aristocrat Gaming often slips under the radar.
It’s like knowing Mario but not Nintendo or Mickey but not Disney. It’s pretty devastating when you think about it.
In recent years, Aristocrat Gaming has made a clear shift, putting its brand front and center. With that came opportunities to have fun with its characters and branding—on some of the largest screens in the country. We wanted players to connect the excitement of the game with the name behind it, so the next time they’re ready to play, they’ll know to look for the “A” on the game cabinet.
NFL TEASERS
Took over a whole bunch of screens all over stadiums in multiple states to announce the arrival of the NFL slots game.
It was a pretty huge deal.
F1 Sphere Zoetrope
Phoenix Link Launch
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or if you somehow missed them, check out more projects I’ve did with Aristocrat Gaming with Know Your Max and Year of the Dragon.