All Things Disney & More (Copy)

I worked for the mouse for about a year or so…

What is it like you ask? Well, let me elucidate here.

I’ve been responsible for the SEA regional markets (SG | MY | TH | VN | PH) for both
Disney Studios (the blockbuster film dept) and Disney+ (the one where you put Frozen on the TV for the 1001th time to pacify your kids) for 6.5 brands ( Disney | Pixar | Marvel | Star Wars | National Geographic | Star or Hotstar)

Here’s some work I did whilst retaining some level of sanity.

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D+ Malaysia

D+ Malaysia launch

After Singapore’s successful launch, the D+ team has been getting the heat from our neighbours to “hurry up and launch here already larh!”.

With our usual SEA-ian flare, we replied with, “ya okay we’re on the way”.
We then got up from our respective beds, brushed our teeth and got round prepping the launch a couple of months later.

+Chapalang

We planned for about 3 weeks of pre-launch content to hype audiences on what they can expect.
Tapping into local lingo, jokes and insights, we made content from introducing our international catalogue to the driest of FAQs sound like they are coming your abang (the bro-est of bros) getting you in on the D+ buzz.

Merdeka Month

Celebrating Malaysia’s Independence Day with all things Malaysian.

We focused on promoting D+ Hotstar’s local catalogue; nudging the overly critical Malaysian audience to give these home-grown shows and movies a chance. After all, they are already there, in your catalogue, for your viewing pleasure, on a long-weekend holiday, during a covid lockdown.