The Arctic isn’t just the canary in the coal mine when it comes to climate change
and its consequences. It’s a major player — and it’s a player that could disrupt every plan, undo every piece of progress, and undermine our ability to secure the future.

The UN Climate Week took place on 19 September 2022, where the UN Sustainable Development Goals (SDGs) will be discussed by delegates from around the world. We wanted the Arctic to be part of those conversations and link the progress relating to the SDGs to the Arctic.

And we needed an captivating visual to attract the world’s most critical readers: those who go on the New York Times digital edition. The Arctic Risk Platform had the sought-after front masthead during UN Climate Week, and we visualised each SDG pictogram as icebergs. We launched a commemorative version of the website to coincide with the special media buy. Visitors got to read how the health of the Arctic affects each and every SDG, ultimately raising awareness for the Arctic Risk Platform and all the work they do.